Note: The job is a remote job and is open to candidates in USA. Joyride is a new marketplace focused on unclaimed vehicle auctions, created by a team of entrepreneurs and car enthusiasts. They are seeking an analytical and strategic marketer to build a systematic marketing pipeline for their marketplace business, focusing on customer acquisition and growth strategies.
Responsibilities
- Own overall buyer/seller growth for Joyrides marketplace business by establishing a scalable, cost-effective, and data-centric customer acquisition strategy while tracking the origin of every new customer signup and registration
- Oversee and maintain existing digital advertising channels (search, social, display, video)
- Lead efforts to launch incremental campaigns as we expand to new markets
- Work collaboratively with analytics to design, implement, and measure tests (audiences, creative, bid strategies, etc.)
- Optimize ad performance to meet ROI-centric business goals
- Identify and develop new marketing opportunities
- Work closely with finance and analytics to create forecasts for growth
- Quickly catch bugs/issues and act urgently to address
Skills
- 3-5 years of experience in digital marketing for a consumer-facing business ideally in Auto
- Proven ability to prioritize and execute tasks in a fast-paced environment
- Demonstrated ability to leverage analytics and work with complex datasets to understand performance, optimize campaigns, drive decision-making, and measure outcomes
- Technical proficiency in Google Analytics, Excel, Search Console, Facebook Business Manager, Google Ads Suite, and SEO-specific tools
- A positive, upbeat attitude
- Relentless focus on metrics, optimization, and attribution
Company Overview