Note: The job is a remote job and is open to candidates in USA. Pogo is a company focused on consumer mobile applications, and they are seeking a Growth Marketer to join their paid acquisition team. The role involves managing consumer paid acquisition across various digital channels and contributing to the overall growth strategy of the app.
Responsibilities
- Run consumer paid acquisition across paid social (Meta, TikTok, Snapchat), programmatic/DSP, and unconventional channels
- Handle the technical side of mobile app marketing - MMPs (AppsFlyer, Adjust, Branch), attribution, SKAdNetwork
- Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut
- Apply analytical rigor to every spend decision - CAC, ROAS, LTV, payback, attribution
- Partner with marketing, creative, and product on ad creative, landing pages, and full-funnel optimization
- Test, iterate, and scale what works
Skills
- 3–6 years of paid acquisition experience at a consumer mobile app, mobile gaming developer, or similar
- Strong technical chops on mobile app marketing including MMPs, attribution, SKAdNetwork
- Experience running multiple paid channels
- Strong point of view on what works where and how budget should move
- Ability to back every spend decision with data including CAC, ROAS, LTV, payback, attribution
- Experience working at a fast-growing organization with real ownership
- Active use of AI tools in workflows
- Mobile gaming background
- Out-of-home or direct mail experience
Benefits
- Remote
- Unlimited PTO
- Minimum 20 days vacation policy
Company Overview
Pogo enables people to earn money by unlocking the power of their data. It was founded in 2020, and is headquartered in New York, New York, USA, with a workforce of 11-50 employees. Its website is http://www.joinpogo.com.