Note: The job is a remote job and is open to candidates in USA. Digital is seeking a Freelance Social Media Strategist to define and execute a high-level social growth strategy. The role focuses on audience development, content strategy, and building an authentic community across various social media platforms.
Responsibilities
- Develop an audience growth strategy across Instagram, TikTok, and other social platforms
- Advise on content pillars, themes, and positioning for a distinctive social brand
- Recommend Reels and short-form video strategies, including content cadence and formats
- Build and manage community engagement initiatives and creator/fan partnerships
- Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth
- Define target audiences and advise on segmentation and growth opportunities
- Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives
Skills
- Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brands
- Expertise with Instagram, TikTok, Meta (Facebook), and short-form video content
- Strong understanding of community building and creator engagement
- Ability to operate independently as a freelance consultant while providing strategic guidance
- US-based or strong knowledge of the US film and entertainment audience preferred
Company Overview
Digital helps enterprises and high-growth startups build and enhance their digital capabilities with a world-class network of digital marketers, developers, and designers. It was founded in 2015, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is https://hiredigital.com.