Note: The job is a remote job and is open to candidates in USA. Curana Health is a national leader in value-based care focused on improving the health and dignity of older adults. The Field Engagement Manager will empower field-facing teams to drive patient growth and strengthen family engagement across senior living communities.
Responsibilities
- Own and evolve the in-building marketing toolkit, including digital and print materials, family event collateral, and scalable templates
- Build and manage a family communication program across email, SMS, and patient portals, including nurture and event-driven campaigns
- Support and onboard Community Engagement Managers (CEMs) on marketing best practices and execution
- Identify and scale best-performing strategies across communities
- Track and report on field engagement and growth KPIs in partnership with Partner Success and Operations
- Partner with creative teams to ensure high-quality, consistent brand execution across all community-facing assets
Skills
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
- 4–7 years of experience in field marketing, community marketing, or marketing operations
- Demonstrated experience supporting direct-to-consumer (D2C) marketing efforts and partnering with sales teams or sales operations
- Proven ability to develop and execute marketing collateral for field-based teams, including print, digital, and event materials
- Experience building and managing multi-channel communication programs (e.g., email, SMS, and digital platforms)
- Experience creating scalable templates and toolkits to support distributed, field-based teams
- Familiarity with CRM and marketing tools
- Strong understanding of field operations, with the ability to create practical, on-the-ground solutions that support frontline teams
- Excellent project management skills, with the ability to manage multiple priorities, workstreams, and stakeholders simultaneously
- Exceptional written communication skills, with the ability to craft clear, engaging messaging for families, partners, and community staff
- High level of empathy for field teams, with an understanding of community-based or clinical environments
- Willingness to travel as needed for community visits, field onboarding, and team events
- Healthcare, senior living, or multi-site service experience preferred
- Salesforce experience preferred but not required
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