[Remote] E-Commerce Growth Specialist - Salt Strong

Note: The job is a remote job and is open to candidates in USA. TGW.com, known as the sweetest spot in golf, is seeking an E-Commerce Growth Specialist for their fishing brand, Salt Strong. The role involves taking ownership of FishStrong.com, driving its growth and customer experience, and contributing to E-Commerce revenue growth through various strategies and optimizations.

Responsibilities

• Owning overall store performance and growth
• Managing collections, merchandising, navigation, and customer experience
• Improving mobile usability, site speed, and conversion flow
• Coordinating theme improvements, integrations, and new functionality
• Continuously finding opportunities to increase sales and customer satisfaction
• Improve product page and checkout conversion rates
• Test offers, bundles, upsells, and landing pages
• Analyze customer behavior and funnel drop-off points
• Optimize every step of the customer journey
• Turn more visitors into customers
• Improve customer segmentation and lifecycle marketing
• Build and optimize email automations
• Increase abandoned cart recovery
• Improve upsell and cross-sell performance
• Increase member-to-customer conversion rates
• Drive repeat purchases and customer retention
• Product launches
• Seasonal promotions
• Featured product campaigns
• Upsell strategies
• Cross-sell opportunities
• Merchandising optimization
• Work closely with our marketing and content teams to develop campaigns that generate excitement and sales
• Identify top ad themes
• Create new ad campaign ideas
• Optimize landing pages
• Monitor key E-Commerce KPIs
• Identify growth opportunities
• Use Shopify and HubSpot data to guide decisions
• Report on revenue drivers and optimization opportunities

Skills

• A minimum of 3 years Shopify experience is required
• Understanding of E-Commerce strategy, CRO, merchandising, and customer psychology
• Ability to use HubSpot for lifecycle marketing
• Highly analytical but also highly creative
• Love for testing ideas and measuring results
• Ownership mentality instead of waiting for instructions
• Care about outcomes, not activity
• Direct-to-consumer (DTC) experience
• Subscription or membership business experience
• Product launch experience
• Promotional campaign experience
• Digital marketing knowledge
• Paid traffic familiarity

Company Overview

From internet golf pioneer to industry leader, TGW.com took its first order in April 1998 and became one of the world’s first online golf retailers. It was founded in 1998, and is headquartered in Wichita, Kansas, USA, with a workforce of 201-500 employees. Its website is https://www.tgw.com.

Company H1B Sponsorship

TGW.com - The sweetest spot in golf has a track record of offering H1B sponsorships, with 1 in 2022, 1 in 2021, 1 in 2020. Please note that this does not guarantee sponsorship for this specific role.