Note: The job is a remote job and is open to candidates in USA. Amika is a Brooklyn-born haircare brand that focuses on empowering self-expression and sustainability. They are seeking a Director of Field Sales + Education to lead a team and develop education and event strategies to support retail growth across North America.
Responsibilities
- Develop the field team strategy to exceed sell-through goals and build brand awareness
- Build out Education strategy with retailer-specific needs – by season, launch, and year
- Map out Education deliverables with resources needed to support retailer expectations
- Identify brand competitors within each retailer by key SKU/launch for a frame of reference when developing trainings
- Full ownership of Education and Field budget. Create, track, and optimize monthly budgets for all field and education needs
- Develop solution-oriented, forward-thinking programs to meet ever-changing business needs
- Develop training content & curriculum for retailers & field team support
- Lead Sephora and Ulta corporate trainings: New Store Opening guidelines, Ulta SDE’s district trainings, Salon Brand Features
- Discover new ways to educate remotely via technology, including webinars, zoom, etc
- Assist with tailoring assets for International and small specialty accounts
- Lead field team providing analytics and tools needed to reach and exceed sales targets
- Partner with account managers to build sales goals by door/region and field KPIs in alignment with total B&M forecast
- Deliver on company objectives by driving effective launch plans and tailored differentiation strategies across channels
- Plan store gratis, sampling, events, collateral and GWPs to support product priorities aligning with internal budget
- Continue to evolve field team career development by strengthening structured career paths, investing in skill-building initiatives, and fostering a culture of continuous learning and internal mobility
- Own store-level & FSC event strategy
- Partner with cross-functional teams for large-scale events such as SMC, Sephoria, FLC + UBW
- Develop innovative Event & Training in a Box strategies, including collateral, gratis, TOAs
- Facilitate elevated events and trainings
Skills
- 7+ years of progressive experience in field sales, education, or brand management within the professional beauty, salon, or consumer packaged goods industry
- 3+ years in a leadership role, managing high-performing, geographically distributed field and/or education teams
- Proven track record of developing and executing strategic sales plans across multiple levels (store, regional, national) with measurable results
- Experience in budget management, forecasting and P&L oversight
- Deep knowledge of field team KPIs and how to track, manage, and optimize performance across field sales and education roles
- Strong understanding of retail dynamics
- Strong presentation and communication skills, with the ability to develop compelling sales tools, promotional materials, and brand messaging
- Excellent organizational and planning skills; able to lead multiple projects and priorities in a fast-paced environment
- Highly collaborative mindset with experience working cross-functionally (marketing, education, distribution)
- Willingness to travel 30–50% of the time to support team development, relationship building, and field execution
- Bachelor's degree in Business, Marketing, or related field (MBA a plus)
Company Overview
amika has grown to become one of the largest independent hair care brands in the U.S. It was founded in 2009, and is headquartered in Brooklyn, New York, USA, with a workforce of 51-200 employees. Its website is https://loveamika.com/.