Note: The job is a remote job and is open to candidates in USA. Mineralys Therapeutics is a clinical-stage biopharmaceutical company focused on developing medicines for hypertension and related comorbidities. They are seeking an experienced marketing leader to build and execute the HCP brand strategy for their first commercial launch, driving awareness and engagement through strategic and hands-on leadership.
Responsibilities
- Lead the development and execution of HCP brand strategy grounded in deep understanding of clinical data, existing standards of care, treatment guidelines, and competitive dynamics
- Partner with market research to identify and translate strategic insights including segmentation, decision drivers, and prescribing behaviors into launch readiness plans and prioritized HCP engagement tactics
- Lead development and execution of messaging, creative campaign, tactical development, including personal and non-personal channels
- Partner closely with the Patient & Consumer Marketing lead and Digital team to deliver aligned omnichannel strategy and integrated activation across HCP, patient, and digital touchpoints
- Actively partner with Sales, Sales Training, and Commercial Operations to develop and optimize field force training and initiatives
- Lead sample strategy as part of the HCP launch plan, partnering cross-functionally to ensure compliant execution and field pull-through
- Work closely with Medical, Legal, Regulatory, and Compliance to ensure compliant and aligned messaging and execution
- Collaborate closely with Medical Affairs to integrate clinical data and real-world experience into HCP brand strategy and ensure aligned evidence generation planning
- Evaluate the effectiveness of promotional strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives
- Develop and manage relationships with external vendors and agency partners
Skills
- MBA or bachelor's degree plus 8+ years of pharmaceutical or biotech industry experience including 6+ years in HCP marketing
- Demonstrated launch experience
- A builder mindset with high personal accountability, resourcefulness, and a collaborative spirit
- Proven ability to lead through ambiguity and define direction
- Experience effectively leading cross-functional teams and agency partners
- Excellent communication and presentation skills
- Cardiovascular and/or chronic care experience is highly preferred
Benefits
- Standard Company benefits including medical, dental, vision, time off and 401K
- Participating in Mineralys incentive plans are contingent on achievement of personal and company performance
Company Overview
At Mineralys Therapeutics we aim to redefine hypertension diagnosis, management and treatment. It was founded in 2020, and is headquartered in Radnor, Pennsylvania, USA, with a workforce of 51-200 employees. Its website is http://www.mineralystx.com.