Note: The job is a remote job and is open to candidates in USA. VIAVI Solutions is a company with a long history of technical innovation, focused on addressing pressing business issues through their products. The Director, Global Marketing Operations will lead the marketing automation ecosystem and corporate website, driving digital engagement and performance improvement using AI technology.
Responsibilities
- Lead and mentor a team of senior digital marketing professionals responsible for marketing automation, platform integration, and corporate website management
- Provide the vision and leadership to fully utilize AI technology to drive marketing operational efficiency and performance
- Own the strategy, governance, and optimization of marketing automation processes and platforms to improve lead flow, campaign execution, and operational efficiency
- Oversee the corporate website and web team, ensuring a high‑quality user experience that supports customer research, engagement, and conversion
- Develop and implement digital experience strategies that convert online prospects into marketing‑qualified leads
- Drive performance‑based management practices to set goals, track KPIs, report outcomes, and improve ROI across digital initiatives
- Collaborate across organizational boundaries to enhance cross‑functional processes and ensure alignment with business objectives
- Leverage data management, analytics, and visualization tools to guide decision‑making and optimize digital performance
- Communicate strategies, objectives, and implementation plans clearly to stakeholders at all levels
Skills
- Experience managing teams of senior technical experts responsible for cloud‑based digital platforms, including marketing automation and website operations
- Hands‑on experience with modern marketing technologies such as marketing automation systems, CRM platforms, and website management tools enabled by AI
- Strong data management and analytical skills with proficiency in Excel, Access, Tableau, or similar platforms
- Proven ability to drive cross‑functional collaboration to improve processes and achieve shared business objectives
- Demonstrated success implementing data‑driven performance management initiatives, including goal setting, KPI tracking, and continuous improvement programs
- Exceptional communication skills for conveying complex strategies and plans to diverse audiences
- 10+ years of B2B digital marketing experience including 3+ years managing digital marketing professionals
- Bachelor's degree in marketing, business, or technology preferred
Benefits
- Paid time off
- Health, life and disability insurance
- 401(k)
- Bonus program
Company Overview
Company H1B Sponsorship