Note: The job is a remote job and is open to candidates in USA. Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. The Director of Performance Marketing Science is responsible for defining and advancing performance measurement strategy across client engagements, owning the end-to-end performance ecosystem and applying advanced analytics to measure marketing effectiveness.
Responsibilities
- Define and lead analytics strategy across accounts, ensuring understanding of client goals and commercial priorities
- Serve as senior analytics lead and trusted advisor to clients, influencing investment decisions through data-driven insight
- Translate business objectives into structured measurement frameworks with clear KPIs across paid, owned, and earned channels
- Lead analytics strategy in new business pitches and RFPs
- Present performance insights to senior client partners, authority, and strategic perspective in clear, commercially applicable narratives
- Craft compelling storylines that connect analytics outcomes to revenue growth, market share impact, and competitive advantage
- Develop and oversee advanced measurement frameworks across integrated campaigns, including digital, CRM, media, and offline programs
- Establish standardized methodologies, baseline metrics, and taxonomies. Implement marketing mix modeling (MMM), multi-touch attribution (MTA), incrementality testing, uplift modeling, and geo-based experimentation
- Ensure rigorous QA processes, documentation standards, and governance protocols across analytics implementations
- Guide integration of media platforms, CRM systems, CDPs, ad servers, and third-party healthcare datasets into unified analytics environments
- Familiarity/ with Use SQL and Python and/or R to interrogate complex datasets and validate modeling approaches
- Advance AI and machine learning capabilities within the analytics practice in partnership with Digital and Technology leadership
- Lead, mentor, and scale a high-performing team of analysts and managers, encouraging both technical carefulness and consultative thinking
- Establish best practices, and scalable frameworks to improve the analytics discipline across the organization
- Promote a culture of curiosity, accountability, and progress
- Monitor latest analytics tools, modeling techniques, AI applications, and marketing technologies
- Ensure Evoke remains at the forefront of healthcare marketing science and performance measurement development
Skills
- 7+ years of experience in marketing analytics, marketing science, or performance measurement, including agency and healthcare industry exposure
- Demonstrated experience leading and developing analytics teams (5+ direct/indirect reports preferred)
- Deep commercial experience in pharmaceutical, biotech, or medical device marketing
- Understanding of patient and healthcare provider behavior and healthcare data ecosystems
- Experience working with healthcare and clinical data providers (e.g., Crossix, Komodo, IQVIA, or comparable)
- Proficiency in SQL and working knowledge of Python and/or R for statistical analysis and modeling
- Proficiency with digital analytics platforms (e.g., GA4, Adobe Analytics) and tagging frameworks (e.g., GTM, server-side tracking)
- Willingness to travel as needed
Benefits
- An exceptional range of flexible benefits
- Personal support
- Tailored learning and development opportunities all designed to help you realize your full potential both in life and at work
Company Overview
Inizio Evoke is a healthcare marketing, communications, and transformation platform for growth through data-driven insight. It was founded in 2009, and is headquartered in London, England, GBR, with a workforce of 1001-5000 employees. Its website is https://www.inizioevoke.com.Company H1B Sponsorship
Inizio Evoke has a track record of offering H1B sponsorships, with 1 in 2022. Please note that this does not guarantee sponsorship for this specific role.