Note: The job is a remote job and is open to candidates in USA. PRIME Education is a part of Ziff Davis Shopping, which helps millions of shoppers discover and save through a portfolio of leading mobile and ecommerce brands. The Digital Marketing Specialist will be responsible for building, launching, managing, and growing paid search marketing campaigns, while collaborating with a team of digital marketing professionals.
Responsibilities
- Operate with minimal guidance as an individual contributor and own campaign management end-to-end
- Own a tier 1 campaign portfolio (novice-level complexity)
- Follow documented best practices to manage, maintain, and grow assigned portfolio through active campaign management (including ownership of ad copy maintenance and testing, bid/budget updates and keyword mining)
- Communicate portfolio performance, challenges and escalations to manager(s) through weekly 1:1s, daily check-ins and ad-hoc outreaches
- Review best practice documentation regularly and mentor with more-senior campaign managers to hone paid search skills and knowledge
Skills
- 1-2 years paid search campaign management experience
- Fundamental-level knowledge of Microsoft Excel (including basic formulas)
- Fundamental-level knowledge of Google Ads and Microsoft Ads
- Strong attention to detail
- Excellent written and verbal communication skills
Benefits
- Competitive salaries
- Robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits
- Flexible Spending Accounts (FSAs)
- A 401(k) with company match
- An Employee Stock Purchase Plan
- Flexible Time Off
- Volunteer Time Off
- Paid holidays
- Family building and caregiving support
- Generous Family Care and Parental leave
- Fitness Reimbursement
- Access to wellness programs
- Employee Resource Groups
- Company-sponsored events
- Regular opportunities for professional growth through educational support, mentorship programs, and career development resources
- Employee engagement programs and recognition awards
Company Overview