Note: The job is a remote job and is open to candidates in USA. Kapitus is a reliable and respected name in small business financing, seeking an experienced Digital Marketing Manager to join their Marketing team. The role focuses on managing search engine marketing campaigns and optimizing digital acquisition strategies to drive user growth.
Responsibilities
- Manage PPC campaigns across all search engines, and Retargeting and Video campaigns across all ad networks
- Build online acquisition paths in collaboration with design and front end development team
- Create, manage, and optimize SEM campaigns to maximize return on ad spend (ROAS)
- Continually identify ad run experiments to improve spend performance
- Stay abreast of latest search marketing changes and best practices
- Directly manage SEM keywords, segments, ads, landing pages
- Collaborate with content team and lead SEO strategy and execution for all digital properties
- Manage external agencies as needed
- Track and report all relevant SEM and SEO metrics to management and cross functional teams
- Optimize and manage bids and run multi-variate testing for acquisition paths
- Report and forecast spend and acquisition activity
- Monitor tracking, tags, and conversion goals, flagging implementation issues
- Work with sales, IT and marketing team members to execute search marketing initiatives
- Stay abreast of competitive changes and bring new ideas to the team
- Help with other marketing department functions as needed
Skills
- Track record of increasing online acquisitions through path design and campaign management
- 5-8 years of hands-on experience managing AdWords, Bing Ads, retargeting, Display
- Previous experience managing annual budgets upwards of $13MM
- 2+ years of experience supervising search marketing and design teams
- Experience with ad networks including those for display, native, direct and programmatic buys
- Hand-on experience with tools like SEM Rush, SpyFu, Google Analytics and Optimizely
- Experience with marketing automation software like HubSpot and CRMs like Salesforce
- Deep understanding of web data and ability to identify actionable insights from data
- Highly analytical, adept at making business decisions based on data
- Self-starter with intellectual curiosity and problem solving attitude
- Deep knowledge of latest tools, processes and best practices for maximizing online acquisition
- Experience in building target segments, optimizing landing pages and using A/B and multivariate testing processes
- Ability to use AI tools or agents to support research, analysis, or reporting workflows
- Ability to collaborate and communicate effectively across organization
- Bachelor's or Master's degree in Marketing, Business or related field
- Creative self-starter, team player with ability to multi-task and focus
- Ability to adapt quickly to a fast-paced entrepreneurial environment
- Experience with SEM campaigns regarding services for small business owners
Benefits
- Annual Incentive Compensation Eligibility – Up to 10% annually
- Health Insurance: Comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC), with various coverage levels available to meet the needs of our employees and their families. Additional perks through UHC include: Sweat Equity, free subscription to the Calm App, UHC rewards, Real Appeal, and Quit For Life.
- Flexible Spending Account: Set aside pre-tax dollars from your paycheck to pay for qualified out-of-pocket medical, dental, vision, pharmacy or dependent care expenses.
- Lifestyle Spending Account: Employer sponsored post-tax benefits that allow reimbursement for expenses related to physical, mental and financial well-being.
- 100% Company Paid Insurances: Kapitus fully covers the cost of basic short-term and long-term disability insurance, as well as vision insurance, ensuring our employees have comprehensive protection without any personal expense.
- Voluntary Insurance: Supplemental life insurance as well as enhanced short- and long-term disability coverage are available through Mutual of Omaha, providing additional security for our employees. Additionally, Colonial Accident and Hospitalization insurances are also available, offering further protection against unforeseen events.
- Paid Maternity and Parental Leave: Beyond state-mandated leave policies, Kapitus provides company-paid maternity and parental leave, supporting our employees during important family milestones.
- Commuter Benefits: We offer pre-tax benefits on parking and commuter expenses to cover travel to and from work.
- LifeBalance Program: Enhance your lifestyle with our LifeBalance membership, which offers discounts on outdoor activities, the arts, health, and fitness. Additional benefits include: + Pet and car insurance discounts. + Financial services such as LegalShield. + Relaxation and stress management tools.
- Plum Benefits Discount Program: Access exclusive discounts on shows, travel, car rentals, and more, enriching your personal and family life.
- Tuition Reimbursement: Pursue further education with up to $5,000 annually in tuition reimbursement, plus opportunities to attend relevant conferences and career development events. Managed through our LSA plan, Kapitus Academy.
- Travel Reimbursement: We also offer travel reimbursement for all work-related travel, supporting your involvement in career and personal development activities.
- Paid Time Off and Sick Time.
- Retirement Benefits: Our 401K plan is managed through Fidelity. To support your long-term financial goals, the company provides a 25% match on your contributions, up to 6% of your annual salary.
Company Overview