Note: The job is a remote job and is open to candidates in USA. DealerOn is an online marketing company providing website and agency services to automotive dealerships across North and South America. The Digital Advertising Consultant will manage and optimize multi-channel advertising campaigns for automotive dealer clients, serving as a trusted advisor to provide actionable insights and strategies that align with client goals.
Responsibilities
- Manage accounts through the life-cycle starting with on-boarding to regular day to day account management
- Respond to customer requests and communications in a timely manner, based on SLAs set by the company
- Maintain a customer retention rate that is deemed acceptable by the company
- Act as a true consultant by understanding the client’s core goals
- Plan advertising strategy on a monthly and quarterly basis with clients
- Execute and present results of key initiatives
- Identify opportunities to enhance a client's advertising portfolio
- Ensure that accounts meet client defined budget and metric goals
- Optimize accounts on a regular basis based on best practices outlined by the company
- Deploy A/B testing and CRO tactics to improve account performance
Skills
- Bachelor's Degree or equivalent experience
- Excellent attention to detail, especially with communication (written and verbal) and meeting deadlines
- Knowledge of Google Analytics or other bid optimization tools
- Proficiency in Excel, Microsoft Word and Outlook
- 2+ years' experience managing digital campaigns
- 1+ years account management or customer service experience
- Google Analytics Certification
- Google AdWords and Bing Ads Certifications
- Experience as a PPC analyst
- Experience with ads management software such as Fluency, Kenshoo, Marin, Doubleclick, Searchforce or Acquisio
- Project management experience
- Automotive marketing / automotive internet sales experience
- Prior experience with digital marketing agencies
Benefits
- Medical, dental and vision insurance
- Company matched 401K plan
- Flexible PTO + Sick Leave
- 6 weeks paid Parental Leave
- 8 Paid National Holidays
- Company-paid basic Life Insurance
- Voluntary supplemental Life Insurance
- Voluntary long-term/short-term disability insurance
- Voluntary Pet Insurance
- Optional Healthcare/Dependent Care FSA Account
Company Overview
Car dealers using DealerOn’s websites and marketing services generate more leads and sell more cars than ever before. It was founded in 2002, and is headquartered in Derwood, Maryland, USA, with a workforce of 501-1000 employees. Its website is http://www.dealeron.com/.