Note: The job is a remote job and is open to candidates in USA. Simbe is at the forefront of retail innovation, focusing on cutting-edge AI and robotics technologies. They are seeking a Customer Marketing & Community Manager to lead customer education, robot certification, and community programs aimed at enhancing product adoption and engagement among retail associates and store managers.
Responsibilities
- Own end-to-end delivery and growth of the Tally Robot Certification program, scaling from the current pilot to broader rollouts across Simbe's client base and building the program into a multi-level certification program
- Refine the program based on learner feedback, completion data, and downstream adoption signals, ensuring Tally Robot Certification stays best-in-class as the customer base grows
- Define and track program KPIs including certification completion rates and post-certification adoption signals
- Partner with Product Marketing on launch announcements, brand identity, and ongoing GTM packaging that positions Tally Robot Certification as a premium and differentiated client benefit
- Refine and operate marketing-led onboarding communication programs that complement the existing Client Success delivery, ensuring every new account experiences a high-quality, branded ramp into Tally adoption
- Build evergreen content, communications, and resources used across the full client journey, from onboarding and pilot through expansion and continued adoption
- Surface adoption insights back to Product Marketing, Growth, and Sales to inform messaging, expand-motion programs, and product development priorities
- Lead new programs such as the Store Leader Summit, Store Leader of the Year Awards, Store Leadership Council, and regional store team meetups owning programming, on-the-ground execution, and follow-through
- Build and grow the Simbe Community as a scalable engagement layer with primary focus on elevating retail associates and store managers, including digital community presence and recurring touchpoints
- Partner with Growth Marketing on event logistics, vendor management, and post-event reporting
- Source and develop a pipeline of store-level advocates for case studies and speaking opportunities
- Operationalize voice-of-customer capture across community programs and feed insights to Product, Product Marketing, Strategy, and Sales
- Partner with Product Marketing on customer proof points that anchor positioning, sales enablement, and thought leadership
- Partner with Product Marketing to define clear performance metrics for each program tied to adoption, retention, expansion, and advocacy
- Implement a test-and-learn approach across formats, content, and channels to optimize for engagement and outcomes
- Report cadence and insights to marketing and commercial leadership on a recurring basis
- Act as the marketing point-of-contact for Customer Experience and Client Success on store adoption, certification, and community programs
- Collaborate with Product Marketing on customer narrative, Growth Marketing on event execution, Sales on advocacy needs, and Demand Generation on account-tied programming
- Manage external vendors, contractors, and agencies where appropriate to extend team capacity
Skills
- 5-8 years of experience in customer marketing, customer education, customer community, customer advocacy, or related customer-facing program roles
- Proven success scaling customer education, certification, or community programs in B2B2C environments
- Strong experience partnering with Customer Success, Sales, and Product Marketing on customer-facing programs
- Track record designing and operating customer-facing events at scale including executive-level summits, regional gatherings, and digital programming
- Operational discipline to scale what works and the curiosity to refine based on customer feedback
- Strong analytical mindset with experience tying program engagement to adoption, retention, and revenue outcomes
- Excellent written and verbal communication skills with the ability to engage frontline retail teams, store managers, and retail executives
- Experience managing external vendors, agencies, and contractors
- Familiarity with marketing technologies including marketing automation, CRM, and content management platforms
- Willingness to travel 25 to 50% for store visits, customer summits, conferences, and regional meetups
- Knowledge of retail operations and frontline workforces strongly preferred
- Knowledge of AI, automation, and robotics industries strongly preferred
Company Overview
Simbe, the global leader in retail shelf digitization, is the trusted partner for retailers confronting today's most critical challenges: 66% of "out-of-stock" items hidden within stores, 90% of pricing errors missed by manual audits, and 95% labor attrition. It was founded in 2014, and is headquartered in San Francisco, California, USA, with a workforce of 51-200 employees. Its website is http://www.simberobotics.com.