Note: The job is a remote job and is open to candidates in USA. Talencore is a growth stage technology and data-driven commercial insurance wholesaler backed by a leading private equity firm. They are seeking a Channel Manager to own critical growth channels such as Paid Search and Affiliate Marketing, focusing on channel strategy, optimization, and partner performance to drive revenue growth.
Responsibilities
- Develop and execute paid search strategies across Google Ads and Microsoft Ads
- Manage campaign structure, bidding strategies, budget allocation, keyword expansion, match type governance, and quality score optimization
- Oversee affiliate and aggregator partnerships, including performance management, relationship development, partner expansion, and commercial negotiations
- Evaluate channel performance and identify opportunities to improve efficiency, conversion rates, and revenue contribution
- Design and execute channel tests, including bidding experiments, landing page optimization initiatives, audience segmentation strategies, and partner placement testing
- Monitor campaign health and identify anomalies across key performance indicators including conversion rate, acquisition cost, impression share, lead quality, and attribution
- Partner closely with analytics teams to ensure tracking accuracy and data integrity
- Produce monthly and quarterly channel performance reviews, forecasts, and strategic recommendations
- Collaborate with creative and content teams to optimize messaging, landing pages, and channel-specific assets
- Contribute to broader acquisition planning and channel diversification initiatives
Skills
- 4-6 years of performance marketing experience with hand-on ownership managing both paid search and affiliate or aggregator channel management
- Hands-on experience with Google Ads and Microsoft Ads
- Experience managing affiliate marketing programs, partnerships, or lead generation channels
- Experience working with affiliate, partnership, referral, or aggregator-based acquisition channels. Familiarity with affiliate platforms such as Impact, Commission Junction, or similar
- Experience with value-based bidding strategies, including target ROAS and target CPA models
- Strong analytical skills and the ability to diagnose performance trends across campaigns and channels
- Experience using Google Analytics, GA4, or similar analytics platforms
- Familiarity with BI and reporting tools such as Looker is beneficial
- Ability to manage multiple stakeholders and business priorities simultaneously
- Strong written and verbal communication skills
- Experience in insurance, financial services, fintech, lead-generation businesses, or other high-CPC industries
Benefits
- 10% bonus
- Full benefits (see below)
Company Overview
Talencore is a human resources service provider that focuses on IT recruitment and HR consulting services. It was founded in 2017, and is headquartered in Toronto, Ontario, CAN, with a workforce of 2-10 employees. Its website is https://talencore.com.