Note: The job is a remote job and is open to candidates in USA. Cook Medical is a leading medical device company, and they are seeking a Business Operations and Execution Manager for their iMRI Division. This role is responsible for driving procedural adoption and supporting capital equipment sales efforts by guiding healthcare providers through the adoption process of Cook Medical’s iMRI suite.
Responsibilities
- Serve as the clinical lead in the iMRI sales funnel, assessing account readiness, understanding clinical needs, and supporting purchasing decisions
- Partner with Siemens sales to identify and engage target accounts, advancing them through the funnel
- Develop and execute strategic engagement plans for high-value hospital systems and specialty clinics
- Support sales presentations and discussions by communicating the clinical, operational, and financial benefits of iMRI-guided procedures
- Track key success metrics for customer engagement, including time-to-adoption, procedural volume, and stakeholder buy-in
- Act as the primary clinical contact for target accounts, assisting in suite configuration, procedural integration, and workflow optimization
- Collaborate with Siemens and internal teams to analyze account-specific clinical and technical requirements
- Educate clinical teams, administrators, and stakeholders on iMRI capabilities, procedural workflows, and benefits compared to traditional imaging technologies
- Establish customer engagement tracking methods, such as utilization reports, post-training assessments, and periodic check-ins
- Implement follow-up strategies after initial training to reinforce adoption and address ongoing needs, ensuring sustained engagement
- Assist in physicians and healthcare teams successfully adopting MRI-guided interventional procedures
- Specialize in biopsy-driven accounts (e.g., liver, kidney, soft tissue), then evolve into procedure-specific CLs (e.g., cardiac, urology, neurology) as market expansion progresses
- Work closely with marketing and sales to refine customer engagement strategies based on clinical insights
- Stay updated on the latest developments in MRI technology, interventional techniques, and industry trends, ensuring expertise aligns with evolving market needs
- Facilitate account alignment across IR, urology, oncology, and other clinical teams to ensure seamless procedural integration
- Partner with the Commercial Business Solutions Manager to support business case validation and ensure financial feasibility for each account
- Align with Marketing and Siemens teams to leverage clinical data and real-world case studies to strengthen iMRI’s value proposition
- Establish feedback loops, where insights from clinical teams inform future product development, customer support strategies, and marketing efforts
- Track and monitor suite utilization, procedural volume, and clinical satisfaction post-sale, providing feedback to Marketing and Product Management
- Ensure a structured onboarding process for new accounts, working alongside the Education & Training team for in-depth procedural training
- Develop ongoing engagement strategies to ensure continuous account activation and procedure optimization beyond the initial training phase
- Address basic reimbursement and procedural support questions, escalating financial concerns to the Business Manager
- Lead onboarding, training, and knowledge-sharing across the commercial team, serving as the senior field liaison
- Collaborate with the Director of Strategy Enablement to refine best practices, standardize tools, and document successful engagement frameworks
- Support hiring, mentoring, and performance evaluation of future team members
- Provide insights to help prioritize geographic expansion and identify top-tier accounts in the U.S. and Europe
Skills
- College degree in related field and/or equivalent relevant experience
- Experience in capital equipment sales or clinical adoption of advanced medical technologies is a strong advantage
- Strong understanding of interventional procedures and workflow implications for imaging modalities (e.g., CT, MRI, ultrasound)
- Ability to work cross-functionally with physicians, hospital administrators, and key account stakeholders to drive purchasing decisions
- Strong communication and presentation skills to educate clinical teams and decision-makers effectively
- Proven ability to manage long-term sales cycles, influence key stakeholders and support large-scale equipment adoption
- Prior experience leading organizational change
- Model the company standards that others are expected to follow
- Demonstrate positive and constructive behaviours that drive team cooperation in achieving market objectives
- Must have effective oral and written communication skills
- Excellent problem-solving skills
- Ability to work in collaborative and independent work situations and environments with minimal supervision
- Demonstrate strong Business execution/project management skills
- Demonstrate strong leadership skills
- Prior experience leading organizational change
- Proficiency in Microsoft Office software (Word, Excel, PowerPoint, Visio, and Outlook)
- Experience with Salesforce CRM and Service Now
- Model the company standards that others are expected to follow
- Demonstrate positive and constructive behaviours that drive team cooperation in achieving market objectives
Company Overview