Note: The job is a remote job and is open to candidates in USA. The National Multiple Sclerosis Society is committed to driving research for a cure and addressing the challenges faced by those affected by MS. They are seeking an Associate Vice President of Response Marketing to lead the strategic development and execution of integrated non-digital direct response efforts that generate significant revenue while managing a team of marketing professionals.
Responsibilities
- Lead the strategy and execution of multi-channel donor marketing programs (renewal, acquisition, stewardship) across non-digital direct response efforts ensuring alignment with strategic goals and donor experience
- Manage a multi-million-dollar direct mail budget, optimizing revenue and expense performance to maximize net return and program effectiveness
- Drive campaign strategy and creative development, including messaging, copywriting, and art direction, while coordinating production calendars and vendor deliverables
- Oversee vendor relationships and performance, including agencies, printers, list brokers, and data partners, ensuring quality, cost-efficiency, and timely execution
- Collaborate cross-functionally with digital channel owners, individual giving, corporate engagement, donor experience, and marketing teams to enhance retention, acquisition, and revenue growth
- Monitor and analyze campaign performance, using data to optimize results, improve donor engagement, and inform future strategies
- Provide strategic reporting and insights to executive leadership, translating results into actionable recommendations
- Lead and coach a high-performing virtual team, fostering collaboration, accountability, and professional growth while providing direction and strategic alignment to deliver on Response Marketing objectives
Skills
- 10+ years of experience in direct marketing strategy and campaign execution, including mail with a strong focus on fundraising and analytics
- Proven leadership in managing internal teams and external vendors, with 4+ years overseeing high-performing, often remote, workgroups and agency partners
- Expertise in developing and implementing strategic and tactical plans, driving process improvements and operational excellence in complex organizational environments
- Strong collaboration and relationship-building skills, with a track record of cross-functional leadership to achieve fundraising and marketing goals
- Extensive experience leveraging customer databases and marketing automation tools, such as Salesforce Marketing Cloud or HubSpot to support data-driven campaign strategies
- Exceptional written and verbal communication skills, with a preference for experience in direct response fundraising copywriting and editing
- Analytical mindset with problem-solving capabilities, including familiarity with tools like SQL to evaluate campaign performance and inform decision-making
Benefits
- Considerable Paid Time Off Plan
- Paid Holidays
- 401k Retirement Savings Plan with Society match
- Commuter Benefit Plan
- Medical
- Dental
- Vision
- Flex Spending Accounts
- Life Insurance
- Disability Coverage
- Spring Health Membership offering free therapy and professional coaching, as well as additional voluntary benefit offerings.
Company Overview
The National MS Society's vision is: A World Free of MS. It was founded in 1946, and is headquartered in Denver, Colorado, USA, with a workforce of 501-1000 employees. Its website is http://www.nationalmssociety.org.