Note: The job is a remote job and is open to candidates in USA. Plein Air Agency is a leading marketing consultancy focusing on the restaurant and hospitality industry. They are seeking an Associate Director - Digital Media to manage and optimize paid media campaigns for their clients, leveraging platforms like Meta Ads, TikTok Ads, and Google Ads.
Responsibilities
- Manage 2-3 Digital Media Buyers within the larger Media Buying Team
- Build digital marketing campaigns in Meta Ads, Google Ads, Connected TV and programmatic DSP platforms for 2+ clients
- Work cross-functionally with Clients, Brand Managers, Business Analytics, Creative and Media Planners to execute campaigns
- Monitor campaign performance and spend pacing for dozens of campaigns across multiple buying platforms
- Report and present results to clients and internal stakeholders
- Recommend optimizations to clients, based on campaign performance data
Skills
- 8+ years of experience in digital marketing experience with Google, Meta Ads and Connected TV DSPs (ex. Basis DSP, DV360, Trade Desk)
- Proficient knowledge of Google Tag Manager for media conversion tracking
- Experience building reports within Google Data Studio
- Ambitious, self-motivated and able to work with little supervision
- Be an excellent communicator with top-tier presentation skills
- Experience working with multiple brands simultaneously and managing monthly digital marketing budgets of $500,000+
- Ability to tell a story using data
- Restaurant or multi-location retail marketing experience is a plus
Company Overview
Plein Air is a full service marketing consultancy providing sustainable growth solutions to restaurant and hospitality industry. It was founded in 2016, and is headquartered in Dallas, Texas, USA, with a workforce of 51-200 employees. Its website is https://www.itspleinair.com/.