Note: The job is a remote job and is open to candidates in USA. Yelp is a company dedicated to connecting people with great local businesses. They are seeking an Associate Director of Consumer Growth Science & Operations to lead growth communication channels, optimize marketing strategies, and enhance their marketing technology infrastructure.
Responsibilities
- Own end-to-end execution and optimization of email, push, and in-product messaging programs
- Establish and enforce channel best practices to drive engagement, retention, and conversion
- Continuously test and optimize targeting, timing, templates, and creative to improve performance across all owned channels
- Build and maintain robust analytics frameworks to monitor channel effectiveness and guide optimizations
- Adopt and advocate for channel best practices (e.g., send cadence, segmentation, personalization)
- Leverage AI to improve strategies, creative output, and campaign performance
- Scout emerging communication channels (e.g., SMS) for growth opportunities
- Pilot, test, and scale new channels with a focus on channel fit, compliance, and ROI
- Stay ahead of changes that could impact deliverability and channel efficacy, including shifts in channel platforms, device OS, privacy policy, and AI-driven filtering
- Collaborate with cross-functional teams to communicate and implement necessary pivots rapidly
- Partner closely with Product and Engineering to evolve and maintain a scalable, reliable and AI-enabled MarTech infrastructure
- Own requirements for automation, personalization, data flows, and reporting across all growth channels
- Lead rapid identification, troubleshooting, and resolution of platform issues
- Drive adoption of AI within MarTech to accelerate growth marketing efforts
- Embed scientific rigor in growth: design experiments, measure results, and apply insights to inform broader channel and growth strategies
- Foster a data-first, experiment-driven culture within the consumer growth team
- Work closely with Growth Marketing, Product, Engineering, and Marketing Enablement to align on priorities and deliver impact
- Proactively communicate risks, opportunities, and results to stakeholders with clarity and actionable insight
- Guide team members in developing world-class growth operations capabilities and foster a high-performance culture focused on continuous learning and operational excellence
- Serve as a mentor and subject matter expert across Growth and MarTech operations
Skills
- 8+ years of hands-on experience operating and optimizing multiple owned and emerging marketing channels (email, push, in-product, SMS) in fast-paced, data-driven environments, ideally via external marketing automation tools such as Braze
- Proven success in developing channel strategies rooted in analytics, and working cross-functionally with Product and Engineering teams
- Demonstrated ability to manage and advance MarTech infrastructure to support sophisticated growth initiatives
- Strong command of campaign analytics and reporting; able to translate complex data into actionable strategies and recommendations
- Expertise in leveraging AI, experimentation frameworks, and advanced analytics to enhance channel performance and drive innovation
- Recognized for anticipating channel disruptions (deliverability changes, privacy shifts, platform updates) and rapidly adapting strategies to maintain growth effectiveness
- Self-motivated, detail-oriented, and comfortable with technical concepts, analytics tools, and marketing automation platforms
- Excellent team leadership and collaboration skills; able to work with cross-functional partners to achieve alignment and results
- Proactive communicator who can deliver clear updates on channel performance, risks, and strategic recommendations to stakeholders, including executive leadership
- Deep curiosity about evolving customer needs, market trends, and new growth technologies and channels
- Treats the company's spend and resources with care, balancing ambition with operational discipline and ROI focus
- Bachelor's degree in Marketing, Business, Data Science, or related field required
- Advanced degree preferred
Benefits
- Full medical, vision, and dental
- 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
- Up to 14 weeks of parental leave
- Monthly wellness subsidy
- Work from home reimbursement
- Flexible spending account
- 401(k) retirement savings plan
- Employee stock purchase plan
- You may also be offered a bonus and benefits.
Company Overview
Company H1B Sponsorship