Note: The job is a remote job and is open to candidates in USA. DemandTec is the Commercial Trade Intelligence platform built for the retail industry. The AI Content Specialist owns DemandTec's content output across channels, utilizing AI tools to produce and publish content that builds category authority and supports demand generation programs.
Responsibilities
- Own the end-to-end content production process using AI tools (such as Claude, Jasper, or equivalents) to draft, edit, and publish content at scale across formats and channels
- Develop and maintain prompt frameworks and AI-assisted workflows that ensure consistent brand voice and editorial quality across all content output
- Own and maintain the content calendar across channels and audiences, hitting publishing cadences reliably without sacrificing quality
- Own DemandTec's flagship newsletter, The CTI Brief, from editorial direction through copy to send, building it into a must-read for retail and CPG trade professionals
- Develop editorial themes aligned to DemandTec's category positioning and thought leadership priorities
- Track and optimize performance: open rates, click-through rates, subscriber growth, and audience quality
- Own DemandTec's LinkedIn presence including company page content, post cadence, and executive social support for key leaders
- Build and execute a social content calendar that reinforces category ownership, surfaces proof points, and drives meaningful engagement with our retail and CPG audience
- Draft blog posts, articles, and POV content in partnership with the PMM and SVP, supporting category authority and demand generation campaigns
- Develop content supporting CPG network engagement programs targeted to the 7,800+ supplier community on the platform
- Partner with the Brand and Events marketer to ensure content supports event campaigns, trade show presence, and sponsored placements
Skills
- 1 to 3 years of content experience in B2B technology, SaaS, or a related field
- Genuine fluency with AI content tools: you use them daily, you know their limits, and you apply your own editorial quality control
- Strong writing fundamentals: clear, audience-aware copy with a track record of producing content that earns attention, not just fills a calendar
- Experience contributing to a B2B social media presence with measurable results
- Organized and self-managing: you can own a multi-channel content calendar with minimal oversight
- Experience writing for retail, CPG, supply chain, or enterprise software audiences
- Newsletter or email marketing experience with ownership of performance metrics
- Familiarity with HubSpot or similar tools for content distribution and tracking
Benefits
- Health, dental, and vision insurance
- 401(k)
- Paid time off
- Professional development support
Company Overview