About Perfected
When corporations cause harm, someone has to answer for it. At Perfected, we guide people through complex legal journeys with one clear goal: to hold corporations accountable and help communities reclaim their power.
We start with people—their stories, their pain, their hope—and we stand with them every step of the way. Our work is rooted in transparency, empathy, and advocacy. Every message, every design, and every interaction is built to help individuals understand their rights, feel supported, and take action with confidence. We partner with law firms across the country to bring clarity to chaos, amplify community voices, and create human-centered experiences that make justice feel within reach.
Location Note
This role is available in-person at the company's office in St. Thomas, USVI; or, as a remote-based position. All remote work must be performed in a state or territory in which Perfected Claims LLC or Strategic Campaign Sourcing LLC is registered to do business (AL, CA, CO, FL, GA, HI, IL, KY, LA, MA, ME, MI, NV, NJ, NY, NC, OH, PA, SC, TN, TX, VI, VA, WI).
About the Role
The Growth Analytics Manager builds, owns, and manages Perfected’s full digital funnel, ensuring marketing performance is measurable, attributable, and tied directly to client goals.
In this role, you will build the data infrastructure, tracking systems, and reporting frameworks that provide visibility from first touchpoint to lead submission to signed client. Your work enables marketing effectiveness to be clearly understood, ensuring smart investment decisions, initiative prioritization, creative optimization, and continuous improvement across the funnel.
You own attribution, marketing analytics, and the technology stack that connects campaign tracking to lead management. You also oversee the systems and processes that ensure marketing-generated leads flow seamlessly into intake and conversion. You help us answer whether our marketing is working and inform cross-functional teams what to do next.
What You’ll Do
Attribution & Data Infrastructure
- Design and maintain attribution models that connect marketing efforts to downstream outcomes, including qualified leads and signed clients.
- Build and oversee tracking systems across all marketing channels to ensure accurate and consistent data collection.
- Own the integrity, governance, and reliability of marketing data across platforms, CRM systems, and internal tools.
- Continuously refine attribution methodologies to improve visibility into marketing performance.
Funnel Analytics & Performance Insights
- Develop dashboards and reporting systems that provide clear visibility into full-funnel performance.
- Define and standardize key metrics that measure marketing effectiveness beyond lead volume, including lead quality and signed client outcomes.
- Analyze funnel performance to identify bottlenecks, drop-off points, and opportunities for improvement.
- Translate complex data into clear insights and actionable recommendations for marketing and operations teams.
Marketing Technology & Data Systems
- Own the marketing technology stack, including analytics platforms, CRM integrations, and tracking tools.
- Ensure seamless data flow between marketing platforms and intake systems in partnership with Product and Business Operations.
- Establish and enforce campaign tracking frameworks, including tagging, naming conventions, and data governance standards.
- Evaluate and implement tools that improve measurement accuracy and operational efficiency.
Lead Lifecycle & Measurement
- Ensure all marketing-generated leads are properly tracked, attributed, and measurable through every stage of the funnel.
- Partner with Operations to improve lead routing, enrichment, and intake visibility.
- Define measurement frameworks for experiments and evaluate performance across campaigns and funnel stages.
- Provide insights that inform budget allocation, channel strategy, and overall growth decisions.
What You Bring
- 5–8 years of experience in growth analytics, marketing analytics, or campaign data-focused roles.
- Strong experience with attribution modeling, funnel analytics, and performance measurement.
- Deep understanding with analytics and BI tools (Google Analytics, Looker, PowerBI, and similar).
- Experience working with CRM systems and understanding lead pipelines from acquisition through conversion.
- Experience with marketing technology stacks, tracking implementation, and data governance best practices.
- Strong analytical thinking and the ability to translate complex performance data into clear insights and actionable recommendations.
- Experience operating in fast-paced, growth-oriented environments.
- Experience in high-intent lead generation environments such as legal services, healthcare, financial services, or similar industries is a plus.
Core Attributes
- Driven Self-Starter: You don’t wait for permission to move things forward. You are comfortable operating with autonomy, building systems where they don’t yet exist, and bringing clarity to early-stage environments.
- Systems Thinker: You are energized by establishing processes, frameworks, and systems that don’t already exist, and the opportunity to bring clarity to complex data environments.
- Analytical Do-er: You know the best decisions come from understanding the data. You enjoy digging into performance insights, asking the right questions, and uncovering what’s truly driving results.
- Collaborative Partner: You believe the best work happens when diverse perspectives are included, and you take pride in being a supportive, ego-free collaborator who can take action on feedback from multiple angles.
- Mission Driven: You connect deeply to the mission of helping people seek justice, and you’re motivated by seeing that purpose reflected in strong marketing results and real-world impact.
Physical Requirements
- Frequent need for oral, written, and auditory communication.
- Ability to sit for long periods of time.
- Prolonged periods working on a computer.
- Frequent repetitive hand and wrist motions.
- Excellent near vision to see details on a computer screen, including color differentiation.
- Ability to work in a fast paced and sometimes stressful services environment.
- Occasional need for travel.
Benefits at a Glance
- Time Off: PTO (15 days, earned on an accrual basis; increases at 3rd and 5th anniversary), sick leave (10 days, earned on an accrual basis), paid holidays (14) and floating holidays (2 days).
- Health & Wellness: Comprehensive medical, dental, and vision coverage.
- Flexible Spending & Savings: FSA and HSA options to help manage healthcare costs.
- Protection & Security: Short- and long-term disability and basic life insurance.
- Future Planning: 401(k) retirement plan with a 5% company match.
- Work-Life Support: Employee Assistance Program (EAP) through SupportLinc to provide confidential counseling and other wellbeing resources.
Salary: $90,000 - $120,000 per year
This position summary should not be construed to imply that these requirements are the exclusive standards of the position. Incumbents will follow any other instructions, and perform any other related duties as may be required. Strategic Campaign Sourcing LLC has the right to revise this position description at any time.
Strategic Campaign Sourcing LLC is an equal opportunity employer.
If you need an accommodation during the application process due to a disability, you may call us at 340-423-7199 and ask for Human Resources; however, please note that we only accept accommodation requests at this number. We do not accept applications or questions about the status of an application by phone.