The Vita Coco Company is on a mission to reimagine what’s possible when brands deliver healthy, nutritious, and great-tasting products that are better for consumers and better for the planet, anchored by the leading coconut water brand in the world -- Vita Coco. We started in 2004 when two guys in a bar realized that coconut water wasn’t getting enough credit in the U.S. Fast forward: we’re now a publicly traded company (NASDAQ: COCO).
As a Public Benefit Corporation and Certified B Corporation, we’re serious about supporting farming communities, protecting natural resources, and building brands that do good. Our HQ is located on the island of Manhattan in New York City (we know...very tropical), with offices in London and Singapore.
Our Values:
- Human First: We lead with inclusivity, transparency, and empathy.
- Nothing is Impossible: We experiment, learn, and keep moving forward.
- United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals.
- Part of Something Bigger: We’re committed to uplifting the communities we’re connected to locally and globally At The Vita Coco Company, compensation decisions are dependent upon a variety of factors, which may include, but are not limited to: skill set, experience, education, training, licensure and certifications, knowledge and abilities of the applicant, alignment with market data, and other business and organizational needs. A reasonable estimate of the current pay range for this position is $200,000 - $250,000. This range may vary for positions that will be performed outside of California, Colorado, Nevada, New York City, Westchester County, NY, Rhode Island, or Washington.
The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.
The Vita Coco Company is searching for a Business Development Manager -Foodservice based in New York Metro Area. This person will lead market research efforts across the USA to achieve product distribution, display execution, and drive revenue goals. Business Development Manager will focus on creating marketing and distribution strategies for the food service channel in the and represent the company to broadline distributor partners in all business development-oriented activities.
This is a remote field role covering USA and will report directly to the Director Broadline Distribution
Main Responsibilities:
- Plan and execute innovative product launches, new retail programs, and assist with market blitzes within broadline distributors.
- Promote the full Vita Coco range at each account, achieve KPIs, secure product displays, and expand distribution availability.
- Use VIP Karma to track account visits, record achievements, and streamline your daily schedule.
- Gather and interpret data on customer purchase patterns; review monthly sales reports to spot opportunities and evaluate underperforming accounts.
- Coordinate and support tradeshow activities for Broadline teams.
- Build strong partnerships with Broadline Sales, sharing best practices.
- Establish and nurture relationships with key retail accounts while opening new accounts to boost brand visibility and distribution.
- Communicate regularly about distribution execution, highlighting successes and necessary follow-ups from major activities.
- Assess and audit individual accounts and execution after each visit.
- Partner with the Field Marketing team to support retail and consumer activities whenever in the market.
Qualifications:
- Bachelor's degree (or equivalent) in Marketing or Business (Marketing Specialization preferred)
- 0-2 years’ experience in Marketing, Sales, or Distribution; Food & Beverage or CPG industry preferred
- Able to lift 10–35 lb product cases and place items on overhead shelves
- Valid driver’s license and personal vehicle required for travel between accounts
- Physically able to stand and walk for long periods daily
- Innovative approach to accounts and expanding business
- Skilled in strategy development, sales data analysis, trade/business analytics, and forecasting trends
- Must be willing to travel at least 50% of the time.
- Professional demeanor with strong customer service, interpersonal, and communication skills
- Effective presentations, public speaking, and premium selling
- Team player who works independently when needed; highly analytical and detail-oriented
- Proficient in MS Office Suite (Outlook, Excel, Word, PowerPoint)
A NOTE FROM US
We welcome you to apply—even if you don’t check every box. We’re big fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission, we’d love to hear from you.
At The Vita Coco Company, compensation decisions are dependent upon a variety of factors, which may include, but are not limited to: skill set, experience, education, training, licensure and certifications, knowledge and abilities of the applicant, alignment with market data, and other business and organizational needs. A reasonable estimate of the current pay range for this position is $50,000 - $55,000. This range may vary for positions that will be performed outside of California, Colorado, Nevada, New York City, Westchester County, NY, Rhode Island, or Washington.
The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.